Brazil, Cerrado Veloso

Veloso Green Coffee is a long‑established producer in Brazil’s Cerrado Mineiro region, with more than five decades of family involvement shaping its approach to cultivation and export. The company began in 1971 under Paulo Veloso, whose focus on disciplined agronomy and quality laid the foundations for its later expansion into international markets. Today, three generations remain active in the business, maintaining the same commitment to reliability and heritage that defined its early years.

The group manages six farms across distinct Cerrado Mineiro terroirs, each positioned at roughly one thousand metres of elevation and planted exclusively with Arabica. These estates combine traditional cultivars such as Acaiá, Bourbon, and Catuaí with more recent selections including Catucaí, Acauã, Topázio, and IPR/IAC varieties. Processing across the portfolio is centred on natural and pulped natural methods, selected according to each farm’s characteristics and environmental conditions.

Veloso supports this production with a broad environmental programme that includes more than two thousand five hundred hectares of preserved native forest and an active reforestation plan covering over seven hundred hectares. Their water‑reuse infrastructure conserves approximately 5.6 million litres, reflecting a long‑term commitment to reducing environmental impact while maintaining large‑scale agricultural operations. These combined measures support both biodiversity and soil resilience across their estates.

Across its operations, Veloso promotes a commercial identity built on heritage, technical discipline, and continuity. With its multi‑generational management, diversified farm base, recognised Denomination of Origin status, and sustained environmental commitments, the company presents itself as a reliable partner for buyers seeking consistent Cerrado Mineiro Arabica with a clear production lineage.